Purple Heart Moving Group Review

Bottom line: Purple Heart Moving Group is a family-owned moving brokerage that offers basic professional moving services without the hefty price tag of many of its competitors.

Purple Heath Moving Group
Purple Heart Moving Group
Our Rating
3.7 out of 5 stars
Julia Campbell
Sep 05, 2018
Icon Time To Read6 min read

What is Purple Heart?

If you’re looking for a standard moving experience and want a full-service brokerage company that finds you middle-of-the-road prices, say hello to Purple Heart Moving Group.

Purple Heart Moving Group is a no-frills, family-owned and family-operated brokerage moving company based in Florida. As a brokerage company, it’ll find you moving companies that get the job done without trying to upsell you pricey carriers.

Read on to hear everything we have to say on the matter in our Purple Heart Moving Group Review.

pro Moderate prices
pro 30-day free storage
pro Select packing materials with every move
pro Disassembly/reassembly of furniture
con Partnerships with standard (vs. top rated) moving companies
con Limitations on 30-day storage
con Over-the-phone estimates only (no in-home option)

Things we like

Purple Heart appeals to movers who want a standard, simple move and who don’t care to pay a ton to get there.

Here are the features we like best about Purple Heart Moving Group:

  • Budget-minded prices
  • Disassembly and reassembly of any standard piece of furniture
  • 30 days of free storage

We’ll get into these details below, but let’s talk about which services are included in the price of the move and which are extra.

Included vs. paid services

Icon Yes  DarkYes*
Icon No  DarkNo
Full-service packing
Icon No  DarkNo
Icon Yes  DarkYes
Packing materials
Icon Yes  DarkYes**
Icon No  DarkNo
Disassembly/reassembly of furniture
Icon Yes  DarkYes
Icon No  DarkNo
Basic valuation protection
Icon Yes  DarkYes
Icon No  DarkNo
Full-value protection
Icon No  DarkNo
Icon Yes  DarkYes

*30 days of free storage is offered depending on the size of load, time of year, and availability of storage units.
**Bubble wrap, shrink wrap, and a moving blanket are included in every move—additional materials cost extra.

Just so you know

Supplies like large boxes for TVs are extra, but Purple Heart puts on seasonal specials for free moving supplies—so be sure to ask about that.

Standout feature #1: Middle-of-the-road prices

Purple Heart gets that not every mover wants carte blanche—or to pay for it. Because of this, unlike other brokerage companies, Purple Heart won’t seek out moving companies with specialty services and sky-high prices, which is ideal for the budget-minded mover.

Instead, Purple Heart Moving company will go to bat to book you fair prices on standard moves. In pairing you with solid companies that make fair offers, Purple Heart is able to help movers who have tighter budgets or less specific moving needs.

Standout feature #2: 30 days free storage

Purple Heart provides thirty days of free storage on most moves, which is a rarity in the moving industry. The only caveat here is that it offers it on most moves—not all.

Essentially, if Purple Heart has a storage unit available, it’ll give you thirty days of storage. Whether or not it has a storage unit available all depends on the time of year (i.e., how busy it is) and the size of your inventory.

Standout feature #3: Furniture setup and take-down

Purple Heart will do the drudgery of assembly and disassembly of any standard piece of furniture for you.

Not all moving companies offer this perk in their moves, so take note if your IKEA dresser was a pain to build the first go-round. Purple Heart will do the work for you—both times.

How is the cost determined?

No matter which company you end up going with—whether that’s Purple Heart’s Moving Group in Florida or another moving company it assigns you—your overall cost will depend on the following factors:

  • Moving distance
  • Time of year (summer being the busiest and most expensive season)
  • Location
  • Shipment volume (in non-summer months this is around $3.98 per cu. ft.)
  • Level of moving insurance
  • Storage fees
  • Moving/packing materials
  • Transport, taxes, tolls, mileage, labor, field surcharges

Because you’ll be using a brokerage company, you’ll pay your overall cost to Purple Heart, which will be split into three payments.

  1. Initial deposit
  2. Pickup day payment
  3. Delivery day payment
No date change penalties

As long as you give 24 hours notice prior to your scheduled move date, you can change your date as many times as you’d like within that year and still receive a full refund.

Additional fees and services

Some services, like storage, will cost extra depending on availability. Others are extra depending on where you’re moving to/from and how much you’re moving.

Here are the fees and services that would fall into this camp:

  • Long-carry fee: If they have to park the moving truck more than 75 feet from your front door, you’ll pay extra by about $1.00 a foot. (Cost will increase in the summer.)
  • Access fees: A $50.00 fee per floor incurs if a stairway is more than ten steps. For instance, if you live on the eighth floor of an apartment complex, the move will cost more than a first-floor move of a rambler home.
  • Specialty packing: For fragile items or things that require individualized crafting, like a chandelier, for example, you’ll be charged extra.
    Bulky item moves: You’ll have to pay extra to move unwieldy, hard-to-move objects like playsets and pianos.
  • Shuttle service: If the semi-trailer can’t get close enough to the building you’re moving into or out of, Purple Heart will call in a shuttle service, costing a minimum $0.50 per cubic foot.
  • Full-value replacement: Every move comes with basic valuation—$0.06 coverage per pound—but you can opt for full-value replacement, which replaces any items broken, damaged, or lost during the move.
A word about fees

Like many moving companies, Purple Heart divides its yearly fees into summer months and non-summer months. Fees typically spike on almost all services during summer months—since that’s the industry’s busiest season.


To get a quote all you have to do is fill out some basic information on Purple Heart’s website. Heads up, though: Purple Heart’s website gets the job done but is hard to navigate.

To get a quote you’ll need to provide the following information online:

  • ZIP codes of where you’re moving to and from
  • Move size (number of bedrooms)
  • Cubic weight of inventory
  • Date of move

After you’ve received a ballpark estimate, Purple Heart will have you fill out an itemized inventory of everything you’re moving. Purple Heart doesn’t offer in-home estimates, which means you’ll need to inventory everything yourself—but it also means you don’t have to schedule one more meeting when getting ready for your move.

Plus, if you book a week in advance of your desired move date, someone from Purple Heart can walk you through your inventory over the phone and remind you of things you might forget.

With most moving companies, your quoted price will increase on moving day since most people forget to include things like rugs in their initial inventory. If you underestimate, this can cause problems on moving day, since Purple Heart will send you a truck based on the number of cubic feet you estimated for.

To combat this, Purple Heart cushions its quotes by 15–20%—so you can plan for the worst-case scenario price-wise.

This means Purple Heart will quote you higher than what you’ll pay, which we prefer to low-balled estimates. With low-balled quotes, you run the risk of getting hit with hidden fees and spending more than you budgeted for. But with Purple Heart, your quote is likely to be higher than your final price—and you’ll know every fee upfront.


Purple Heart could do better on the customer service front. Each time we’ve called, it’s either been a hit or a miss.

Other important things to ask

Because the process of using a brokerage company varies from using an independent full-service moving company, we broke down each step so you can see the difference.

Step 1: To start, enter general info about your move online (such as ZIP codes and move dates) to get a quote.

Step 2: From there, Purple Heart will request a full inventory of each item that needs to be moved. You’ll go through and complete this inventory, including every item you need moved.

If you request a move at least seven days in advance, a quality assurance representative will call you two to five days before your move date to clarify your inventory and talk you through anything you may have missed.

Step 3: Purple Heart will assign you a moving company. It’s a good idea to research this company, as your moving experience will depend on this company.

Step 4: Your mover will come on moving day and take its own itemized inventory of the items you’re moving, revising the inventory you filled out earlier, if necessary.

Step 5: Purple Heart will coordinate the wrapping of any furniture, specialty wrapping, and the disassembly of standard pieces of furniture.

Step 6: The movers will load all your belongings into the moving truck.

Step 7: Your Purple Heart representative will be in constant communication with you throughout the move, updating you by phone and email, though you’ll also have the personal phone number of the truck driver.

Step 8: Once at the destination, movers will unload your belongings, go through the inventory again, and reassemble any items they disassembled.

Why should I use a broker?

Purple Heart will handle the logistics and negotiation required of booking a move by acting as a go-between for moving companies and you.

Combining its understanding of your needs and its rapport with moving companies, Purple Heart makes this process easier by vetting your options for you and then booking the movers. Plus, throughout the process, Purple Heart will facilitate communication between you and your truck driver.

For instance, if it’s difficult for you to get in contact with your truck driver, Purple Heart can step in and use its relationship with the carrier to get you the information you need.

Our opinion

If you take away anything from this Purple Heart Moving review, remember: its rates aren’t overpriced but they don’t seem too good to be true either—they’re a reasonable, happy medium.

So if you’re a mover looking to do a standard move that won’t cost you an arm and a leg, we recommend Purple Heart. And keep in mind, when working with a brokerage company, your experience largely depends on the mover Purple Heart books you with.

Not done researching? Read up on our Best Interstate Moving Companies review.

Julia Campbell
Written by
Julia Campbell
Julia Campbell is a full-time writer who knows the tricks of the trade when it comes to planning a hassle-free move. Having moved seven times in the past five years, she draws from her own experience and industry expertise to help you avoid her biggest mistakes (like that time she thought she could get away with packing her dishes without wrapping them first).